Thursday, June 7, 2012

Goodbye Sunday Paper, Hello Sunday iPad

The Sunday paper has always been a big deal for my family. Usually the thickest paper of the week for small town Winston-Salem, NC. Sunday was the only day everyone had time to read the paper from front to back.
The recent national debt and the rise in digital media have made the physical aspect of the Sunday newspaper nearly obsolete. Consumers no longer have to wait for their Saturday night news to come to their door Sunday morning, when they can read about it online in the same night.
MLB.com vice president and executive producer, Jim Jenks, worked his way to digital media while it was in its prime, leaving what he could see what was turning into a dwindling newspaper business for new and improved digital media sources.
Not to get the two confused, Jenks made it clear that newspapers are still extremely important, but the physical aspect of a newspaper is not. There is no monetary gain of the physical paper anymore. Digital, or multimedia, is relatively better than the physical print medium because it reaches people so much faster, while still keeping the paper in business.
Jenks went on to explain how companies like MLB.com make their money. He explained that just like a physical newspaper, advertisements and sponsorships are a major component of their income. 


Subscriptions, online converse, ticket sales, as well as owning the rights to their content while sharing with their partners have given the company the ability to make money in numbers physical papers are incapable of reaching.

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